Kadijat Okeowo is a product marketing manager who loves working at the intersection of product, marketing, and growth to help products grow and scale by reaching their core audiences and achieving set goals.
She works across the media, fashion, edtech, health tech, and fintech industries, helping products grow from 0 to 1 initial product development to product launch and adoption by leveraging data, driving growth across the AAARRR funnel, competitive analysis, market and customer research, and suitable marketing strategies.
She has helped businesses of all sizes drive more than 300,000+ customers, contributing significantly to revenue growth. She has also built marketing teams and worked cross-functionally with the product, design, support, and leadership teams to drive products’ continued success in the market.
Her impressive career has seen her contribute to notable brands like Emergency Response Africa and Ultra App.
Currently, she is the Growth and Product Marketing Manager at Mkobo, a Microfinance Bank in Nigeria, where she continues to drive innovation and growth.
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