Omolara Dada is an experienced senior product marketing strategist with over four years of experience. She specialises in developing effective go-to-market strategies, product launches and execution, campaign ideation, brand positioning, partnerships and digital media. She has helped many companies achieve growth objectives and drive success.
Omolara has worked with brands in different industries, including technology, finance, agriculture, banking, oil and gas, and fast-moving consumer goods (FMCGs). Some well-known brands she has managed include DIAGEO, Singleton whiskey, Sterling Bank, Autocheck, ISN Medical, Appzone Group, Devon Kings, Baileys, and i-invest. She is currently a growth and marketing lead at Anchor.
Omolara’s strong understanding of market trends and consumer behaviour has helped her identify unique opportunities and tailor her marketing strategies to maximise results. Her excellent communication and interpersonal skills have allowed her to build strong relationships with everyone she has ever worked with, which has enabled her to deliver consistent results.
Her expertise in the B2B2C business model enables her to scale products effectively, such as MolecularPro, which acts as a bridge connecting two target audiences.
Omolara is goal-driven and a force to be reckoned with in the marketing industry.
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